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89
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WWW
2002
ACM
16 years 2 months ago
2002
ACM
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
110
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SP
2009
IEEE
15 years 8 months ago
2009
IEEE
Operators of online social networks are increasingly sharing potentially sensitive information about users and their relationships with advertisers, application developers, and da...
113
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INFOCOM
2010
IEEE
15 years 11 days ago
2010
IEEE
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
HICSS
2009
IEEE
15 years 8 months ago
2009
IEEE
Almost all attempts to monetize internet applications targeted at individuals to date have focused on natural extensions of traditional media or traditional retailing. Most are ei...
SIGIR
2009
ACM
15 years 8 months ago
2009
ACM
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...