1607 search results - page 16 / 322 » The effects of online advertising |
105
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WWW
2009
ACM
16 years 2 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
114
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ICDE
2009
IEEE
15 years 8 months ago
2009
IEEE
— To explore the benefit of advertising instant and location-aware commercials that can not be effectively promoted by traditional medium like TV program and Internet, we propos...
119
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KDD
2009
ACM
15 years 6 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
133
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FIS
2009
14 years 11 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
112
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ICDCS
2011
IEEE
14 years 1 months ago
2011
IEEE
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...