1607 search results - page 17 / 322 » The effects of online advertising |
122
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WWW
2007
ACM
16 years 2 months ago
2007
ACM
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
101
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CIKM
2009
Springer
15 years 8 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
107
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NAACL
2010
14 years 11 months ago
2010
Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled da...
108
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MKTSCI
2010
15 years 10 days ago
2010
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
109
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HCI
2009
14 years 11 months ago
2009
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential ...