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117
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SIGECOM
2009
ACM
15 years 8 months ago
2009
ACM
We study auctions for selling a limited supply of a single commodity in the case where the supply is known in advance and the case it is unknown and must be instead allocated in a...
117
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AAAI
2008
15 years 4 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
115
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CHI
2003
ACM
16 years 2 months ago
2003
ACM
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
106
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SIGIR
2005
ACM
15 years 7 months ago
2005
ACM
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
149
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CIKM
2010
Springer
15 years 15 days ago
2010
Springer
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...