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» The effects of online advertising
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WWW
2009
ACM
16 years 2 months ago
Competitive analysis from click-through log
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
BEHAVIOURIT
2002
81views more  BEHAVIOURIT 2002»
15 years 1 months ago
Attitudes toward online shopping and the Internet
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...
Thompson S. H. Teo
ACII
2007
Springer
15 years 6 months ago
Affective Text Variation and Animation for Dynamic Advertisement
Abstract. The largest part of the advertising market is already electronic. This means there is an opportunity for automatizing some of the production processes, such as producing ...
Carlo Strapparava, Alessandro Valitutti, Oliviero ...
ICDAR
2011
IEEE
14 years 1 months ago
A Chinese Character Localization Method Based on Intergrating Structure and CC-Clustering for Advertising Images
—In this paper, a novel Chinese character localization method is proposed for texts in advertising images. To deal with the texts with gradient color, a color clustering method b...
Jie Liu, Shuwu Zhang, Heping Li, Wei Liang
ICMCS
2009
IEEE
153views Multimedia» more  ICMCS 2009»
14 years 11 months ago
Advertising based on users' photos
In this paper, we tackle the problem of learning a user's interest from his photo collections and suggesting relevant ads. We address two key challenges in this work: 1) unde...
Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Wei-Ying Ma