1607 search results - page 21 / 322 » The effects of online advertising |
107
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WINE
2005
Springer
15 years 7 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
WWW
2009
ACM
16 years 2 months ago
2009
ACM
In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
159
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WEBI
2009
Springer
15 years 8 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
114
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ATAL
2007
Springer
15 years 8 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
115
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UCS
2007
Springer
15 years 8 months ago
2007
Springer
In this paper, we describe a packet data size minimization method designed specifically for advertising and discovery in ubiquitous networks. The minimization is effective for achi...