1607 search results - page 34 / 322 » The effects of online advertising |
126
click to vote
CIDM
2011
IEEE
14 years 5 months ago
2011
IEEE
—We address the problem of selecting a banner advertisement, based on the profile of the online user. The profile consists of the set of webpages opened by the online user, opt...
112
click to vote
NIPS
2008
15 years 3 months ago
2008
Multi-level hierarchical models provide an attractive framework for incorporating correlations induced in a response variable organized in a hierarchy. Model fitting is challengin...
116
click to vote
INFOCOM
2009
IEEE
15 years 8 months ago
2009
IEEE
—As the Internet becomes the critical information infrastructure for both personal and business applications, fast and reliable routing protocols need to be designed to maintain ...
ITICSE
2004
ACM
15 years 7 months ago
2004
ACM
This paper examines the effect of grading approaches for SQL query formulation on students’ learning strategies. The way that students are graded in a subject has a significant ...
126
click to vote
KDD
2009
ACM
15 years 6 months ago
2009
ACM
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...