1607 search results - page 5 / 322 » The effects of online advertising |
CIKM
2009
Springer
15 years 1 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
78
Voted
GI
2009
Springer
14 years 7 months ago
2009
Springer
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
108
Voted
WWW
2010
ACM
14 years 9 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
ESORICS
2009
Springer
15 years 1 months ago
2009
Springer
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...