1607 search results - page 7 / 322 » The effects of online advertising |
107
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ICMB
2007
IEEE
15 years 8 months ago
2007
IEEE
Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
100
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ECIS
2000
15 years 3 months ago
2000
Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practi...
155
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WAIM
2009
Springer
15 years 8 months ago
2009
Springer
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
169
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KDD
2010
ACM
14 years 11 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
104
Voted
IJEB
2008
15 years 1 months ago
2008
: An exploratory study conducted in late autumn and early winter 2006