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107
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KDD
2009
ACM
15 years 8 months ago
2009
ACM
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
136
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PERVASIVE
2009
Springer
15 years 6 months ago
2009
Springer
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...
111
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ORL
2010
14 years 8 months ago
2010
Recently, there has been a surge of interest in algorithms that allocate advertisement space in an online revenue-competitive manner. Most such algorithms, however, assume a pay-a...
107
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WWW
2008
ACM
16 years 2 months ago
2008
ACM
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
110
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FC
2009
Springer
15 years 8 months ago
2009
Springer
Online advertisers face substantial difficulty in selecting and supervising small advertising partners: Fraud can be well-hidden, and limited reputation systems reduce accountabili...