Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguan...