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» The effects of online advertising
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IMC
2010
ACM
14 years 11 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis
108
Voted
KDD
2009
ACM
174views Data Mining» more  KDD 2009»
16 years 2 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...
AAAI
2008
15 years 4 months ago
An Expressive Auction Design for Online Display Advertising
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
Sébastien Lahaie, David C. Parkes, David M....
WWW
2010
ACM
15 years 8 months ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
127
Voted
WSDM
2010
ACM
365views Data Mining» more  WSDM 2010»
15 years 11 months ago
A Novel Click Model and Its Applications to Online Advertising
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguan...