Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Because of the high volume and unpredictable arrival rate, stream processing systems may not always be able to keep up with the input data streams-- resulting in buffer overflow a...
In this work we present topic diversification, a novel method designed to balance and diversify personalized recommendation lists in order to reflect the user's complete spec...
Cai-Nicolas Ziegler, Sean M. McNee, Joseph A. Kons...