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WWW
2011
ACM
14 years 9 months ago
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Randall A. Lewis, Justin M. Rao, David H. Reiley
WWW
2008
ACM
16 years 2 months ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
WWW
2008
ACM
16 years 2 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2008
ACM
16 years 2 months ago
Utility-driven load shedding for xml stream processing
Because of the high volume and unpredictable arrival rate, stream processing systems may not always be able to keep up with the input data streams-- resulting in buffer overflow a...
Mingzhu Wei, Elke A. Rundensteiner, Murali Mani
WWW
2005
ACM
16 years 2 months ago
Improving recommendation lists through topic diversification
In this work we present topic diversification, a novel method designed to balance and diversify personalized recommendation lists in order to reflect the user's complete spec...
Cai-Nicolas Ziegler, Sean M. McNee, Joseph A. Kons...