Ever since the boom of World Wide Web, profiling online users' interests has become an important task for content providers. The traditional approach involves manual entry of...
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Flash, as a multimedia format, becomes more and more popular on the Web. However, previous works on Flash are totally based on low-level features, which make it unpractical to bui...
Dawei Ding, Jun Yang 0003, Liping Wang, Qing Li, W...
In this paper, we introduce an information theoretic method for estimating the usefulness of the hyperlink structure induced from the set of retrieved documents. We evaluate the e...
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...