Social media forms a central domain for the production and dissemination of real-time information. Even though such flows of information have traditionally been thought of as diffu...
The richness of today’s electronic communications mirrors physical world: activities such as shopping, business and scientific collaboration are conducted online. Current intera...
Human emotion is one important underlying force affecting and affected by the dynamics of social networks. An interesting question is "can we predict a person's mood base...
Yuan Zhang, Jie Tang, Jimeng Sun, Yiran Chen, Jing...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Decades of research have explored factors that can influence green behavior. However, much less is known about the ways in which technology in general, and social technologies in ...
Jennifer Mankoff, Susan R. Fussell, Tawanna Dillah...