—User profiles derived from Web navigation data are used in important e-commerce applications such as Web personalization, recommender systems, and Web analytics. In the open en...
: Web usage mining, possibly used in conjunction with standard approaches to personalization such as collaborative filtering, can help address some of the shortcomings of these tec...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
Web transaction data usually convey user task-oriented behaviour pattern. Web usage mining technique is able to capture such informative knowledge about user task pattern from usa...
Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of ...
Magdalini Eirinaki, Dimitrios Mavroeidis, George T...
—A dramatic and continuous increase in the complexity and size of websites on the Internet makes rather difficult to build such websites with required information to be easily fo...