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» Towards the Personalization of Algorithms Evaluation in Data...
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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
15 years 7 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
ICWL
2005
Springer
15 years 3 months ago
The Research of Mining Association Rules Between Personality and Behavior of Learner Under Web-Based Learning Environment
: Discovering the relationship between behavior and personality of learner in the web-based learning environment is a key to guide learners in the learning process. This paper prop...
Jin Du, Qinghua Zheng, Haifei Li, Wenbin Yuan
72
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EDBTW
2010
Springer
15 years 4 months ago
A practice-oriented framework for measuring privacy and utility in data sanitization systems
Published data is prone to privacy attacks. Sanitization methods aim to prevent these attacks while maintaining usefulness of the data for legitimate users. Quantifying the trade-...
Michal Sramka, Reihaneh Safavi-Naini, Jörg De...
ESWA
2002
134views more  ESWA 2002»
14 years 9 months ago
A personalized recommender system based on web usage mining and decision tree induction
A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been...
Yoon Ho Cho, Jae Kyeong Kim, Soung Hie Kim
KDD
2006
ACM
200views Data Mining» more  KDD 2006»
15 years 10 months ago
A Random-Walk Based Scoring Algorithm Applied to Recommender Engines
Recommender systems are an emerging technology that helps consumers find interesting products and useful resources. A recommender system makes personalized product suggestions by e...
Augusto Pucci, Marco Gori, Marco Maggini