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WWW
2009
ACM
15 years 10 months ago
Online expansion of rare queries for sponsored search
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
69
Voted
SIGIR
2010
ACM
15 years 1 months ago
Clicked phrase document expansion for sponsored search ad retrieval
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
Dustin Hillard, Chris Leggetter
WSDM
2010
ACM
203views Data Mining» more  WSDM 2010»
15 years 6 months ago
Query Reformulation Using Anchor Text
Query reformulation techniques based on query logs have been studied as a method of capturing user intent and improving retrieval effectiveness. The evaluation of these techniques...
Van Dang, Bruce W. Croft
CLEF
2007
Springer
15 years 3 months ago
Amharic-English Information Retrieval with Pseudo Relevance Feedback
We describe cross language retrieval experiments using Amharic queries and English language document collection from our participation in the bilingual ad hoc track at the CLEF 20...
Atelach Alemu Argaw
CLEF
2007
Springer
15 years 3 months ago
Applying Query Expansion Techniques to Ad Hoc Monolingual Tasks with the IR-n System
The paper describes our participation in Monolingual tasks at CLEF 2007. We submitted results for the following languages: Hungarian, Bulgarian and Czech. We focused on studying d...
Elisa Noguera, Fernando Llopis