Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
Query reformulation techniques based on query logs have been studied as a method of capturing user intent and improving retrieval effectiveness. The evaluation of these techniques...
We describe cross language retrieval experiments using Amharic queries and English language document collection from our participation in the bilingual ad hoc track at the CLEF 20...
The paper describes our participation in Monolingual tasks at CLEF 2007. We submitted results for the following languages: Hungarian, Bulgarian and Czech. We focused on studying d...