In this paper we will describe Berkeley's approach to the Domain Specific (DS) track for CLEF 2007. This year we are using forms of the Entry Vocabulary Indexes and Thesaurus...
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
It is generally believed that propagated anchor text is very important for effective Web search as offered by the commercial search engines. “Google Bombs” are a notable illus...
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...