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CLEF
2007
Springer
15 years 1 months ago
Experiments in Classification Clustering and Thesaurus Expansion for Domain Specific Cross-Language Retrieval
In this paper we will describe Berkeley's approach to the Domain Specific (DS) track for CLEF 2007. This year we are using forms of the Entry Vocabulary Indexes and Thesaurus...
Ray R. Larson
87
Voted
CIKM
2009
Springer
15 years 1 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
SIGIR
2010
ACM
15 years 1 months ago
The importance of anchor text for ad hoc search revisited
It is generally believed that propagated anchor text is very important for effective Web search as offered by the commercial search engines. “Google Bombs” are a notable illus...
Marijn Koolen, Jaap Kamps
SIGIR
2010
ACM
15 years 1 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
SIGIR
2010
ACM
15 years 1 months ago
Assessing the scenic route: measuring the value of search trails in web logs
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...
Ryen W. White, Jeff Huang