Online controlled experiments are often utilized to make datadriven decisions at Amazon, Microsoft, eBay, Facebook, Google, Yahoo, Zynga, and at many other companies. While the th...
Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbot...
Both academics and practitioners have invested considerably in the information systems evaluation arena, yet rewards remain elusive. The aim of this paper is to provide rich insig...
Botnets are networks of compromised computers infected with malicious code that can be controlled remotely under a common command and control (C&C) channel. Recognized as one ...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Prototyping is the pivotal activity that structures innovation, collaboration, and creativity in design. Prototypes embody design hypotheses and enable designers to test them. Fra...