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131
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KDD
2012
ACM
199views Data Mining» more  KDD 2012»
13 years 6 months ago
Trustworthy online controlled experiments: five puzzling outcomes explained
Online controlled experiments are often utilized to make datadriven decisions at Amazon, Microsoft, eBay, Facebook, Google, Yahoo, Zynga, and at many other companies. While the th...
Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbot...
ECIS
2004
15 years 5 months ago
An ethnographic study of IS investment appraisal
Both academics and practitioners have invested considerably in the information systems evaluation arena, yet rewards remain elusive. The aim of this paper is to provide rich insig...
Debra Howcroft, Robert McDonald
CCS
2009
ACM
16 years 4 months ago
Automatic discovery of botnet communities on large-scale communication networks
Botnets are networks of compromised computers infected with malicious code that can be controlled remotely under a common command and control (C&C) channel. Recognized as one ...
Wei Lu, Mahbod Tavallaee, Ali A. Ghorbani
WWW
2010
ACM
15 years 10 months ago
Using landing pages for sponsored search ad selection
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
133
Voted
UIST
2006
ACM
15 years 9 months ago
Reflective physical prototyping through integrated design, test, and analysis
Prototyping is the pivotal activity that structures innovation, collaboration, and creativity in design. Prototypes embody design hypotheses and enable designers to test them. Fra...
Björn Hartmann, Scott R. Klemmer, Michael Ber...