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WECWIS
2008
IEEE
117views ECommerce» more  WECWIS 2008»
14 years 27 days ago
Use of Content Tags in Managing Advertisements for Online Videos
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...
Chia-Hsin Huang, H. T. Kung, Chia-Yung Su
CIKM
2010
Springer
13 years 5 months ago
Semantic tags generation and retrieval for online advertising
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, ...
CIKM
2010
Springer
13 years 5 months ago
Generating advertising keywords from video content
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...
Michael J. Welch, Junghoo Cho, Walter Chang
PERVASIVE
2009
Springer
13 years 11 months ago
Users' View on Context-Sensitive Car Advertisements
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...
Florian Alt, Christoph Evers, Albrecht Schmidt
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
14 years 1 months ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...