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Using Coherence-Based Measures to Predict Query Difficulty
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The good, the bad, and the random: an eye-tracking study of ad quality in web search
15 years 6 months ago
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research.microsoft.com
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
Georg Buscher, Susan T. Dumais, Edward Cutrell
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