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» Using Technology to Address Old Problems in New Ways
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WWW
2009
ACM
16 years 13 days ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
IIE
2008
98views more  IIE 2008»
14 years 11 months ago
Data Mining Application in Higher Learning Institutions
One of the biggest challenges that higher learning institutions face today is to improve the quality of managerial decisions. The managerial decision making process becomes more co...
Naeimeh Delavari, Somnuk Phon-Amnuaisuk, M. Reza B...
ASE
2005
102views more  ASE 2005»
14 years 11 months ago
Tool-Supported Verification of Product Line Requirements
A recurring difficulty for organizations that employ a product-line approach to development is that when a new product is added to an existing product line, there is currently no a...
Prasanna Padmanabhan, Robyn R. Lutz
DEXAW
1999
IEEE
105views Database» more  DEXAW 1999»
15 years 4 months ago
Personalizing the Web Using Site Descriptions
The information overload on the Web has created a great need for efficient filtering mechanisms. Many sites (e.g., CNN and Quicken) address this problem by allowing a user to crea...
Vinod Anupam, Yuri Breitbart, Juliana Freire, Bhar...
HICSS
2003
IEEE
193views Biometrics» more  HICSS 2003»
15 years 5 months ago
Ambient computing applications: an experience with the SPREAD approach
Todays, we assist to the explosive development of mobile computing devices like PDAs and cell-phones, the integration of embedded intelligence (like Web server) in more and more c...
Paul Couderc, Michel Banâtre