27 search results - page 5 / 6 » Using landing pages for sponsored search ad selection |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
CIKM
2009
Springer
15 years 1 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
KCAP
2003
ACM
15 years 2 months ago
2003
ACM
Electronic concept mapping tools empower experts to play an active role in the knowledge capture process, and provide a medium for building richly connected multimedia knowledge m...
MM
2009
ACM
15 years 4 months ago
2009
ACM
Query suggestion is an effective approach to improve the usability of image search. Most existing search engines are able to automatically suggest a list of textual query terms b...
ICDE
2012
IEEE
12 years 12 months ago
2012
IEEE
—“Big Data” in map-reduce (M-R) clusters is often fundamentally temporal in nature, as are many analytics tasks over such data. For instance, display advertising uses Behavio...