In recent years, several methods have been proposed for implementing interactive similarity queries on multimedia databases. Common to all these methods is the idea to exploit use...
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
The goal of personalization in information retrieval is to tailor the search engine results to the specific goals, preferences and general interests of the users. We propose a no...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
As an effective technique for improving retrieval effectiveness, relevance feedback (RF) has been widely studied in both monolingual and cross-language information retrieval (CLIR...