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» Using ubiquitous computing in interactive mobile marketing
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ICIDS
2010
Springer
14 years 11 months ago
Measuring User Responses to Interactive Stories: Towards a Standardized Assessment Tool
With the increasing number of prototypes and market applications of interactive storytelling, the understanding and optimization of how end users respond to computer-mediated inter...
Ivar E. Vermeulen, Christian Roth, Peter Vorderer,...
CHI
2008
ACM
16 years 1 months ago
Reality-based interaction: a framework for post-WIMP interfaces
We are in the midst of an explosion of emerging humancomputer interaction techniques that redefine our understanding of both computers and interaction. We propose the notion of Re...
Robert J. K. Jacob, Audrey Girouard, Leanne M. Hir...
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PERVASIVE
2005
Springer
15 years 7 months ago
A Conceptual Framework for Camera Phone-Based Interaction Techniques
This paper proposes and evaluates interaction techniques for camera-equipped mobile phones. The proposed techniques are based on a visual code system that provides a number of orie...
Michael Rohs, Philipp Zweifel
CHI
2003
ACM
16 years 1 months ago
Cultural usability: a localization study of mobile text messaging use
The success of mobile text messaging poses many questions for usability studies. Considering the inherent usability weaknesses of mobile phones such as the small display, poor inp...
Huatong Sun
CHI
2011
ACM
14 years 5 months ago
Gesture avatar: a technique for operating mobile user interfaces using gestures
Finger-based touch input has become a major interaction modality for mobile user interfaces. However, due to the low precision of finger input, small user interface components are...
Hao Lü, Yang Li