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WWW
2009
ACM
16 years 5 months ago
Online expansion of rare queries for sponsored search
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
WWW
2009
ACM
16 years 5 months ago
An effective semantic search technique using ontology
In this paper, we present a semantic search technique considering the type of desired Web resources and the semantic relationships between the resources and the query keywords in ...
Jihyun Lee, Jun-Ki Min, Chin-Wan Chung
WWW
2008
ACM
16 years 5 months ago
Folksoviz: a subsumption-based folksonomy visualization using wikipedia texts
In this paper, targeting del.icio.us tag data, we propose a method, FolksoViz, for deriving subsumption relationships between tags by using Wikipedia texts, and visualizing a folk...
Kangpyo Lee, Hyunwoo Kim, Chungsu Jang, Hyoung-Joo...
WWW
2008
ACM
16 years 5 months ago
Extraction and mining of an academic social network
This paper addresses several key issues in extraction and mining of an academic social network: 1) extraction of a researcher social network from the existing Web; 2) integration ...
Jie Tang, Jing Zhang, Limin Yao, Juan-Zi Li
WWW
2007
ACM
16 years 5 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno