Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
In this paper, we present a semantic search technique considering the type of desired Web resources and the semantic relationships between the resources and the query keywords in ...
In this paper, targeting del.icio.us tag data, we propose a method, FolksoViz, for deriving subsumption relationships between tags by using Wikipedia texts, and visualizing a folk...
Kangpyo Lee, Hyunwoo Kim, Chungsu Jang, Hyoung-Joo...
This paper addresses several key issues in extraction and mining of an academic social network: 1) extraction of a researcher social network from the existing Web; 2) integration ...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...