We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Abstract. Wikis are currently used in providing knowledge management systems for individual enterprises. The initial explanations of word entries (entities) in such a system can be...
We propose a content-based information retrieval (CBIR) method that models known relationships between multimedia objects as a hierarchical tree-structure incorporating additional ...
—Deep Web contents are accessed by queries submitted to Web databases and the returned data records are enwrapped in dynamically generated Web pages (they will be called deep Web...
Recent experiments and analysis suggest that there are about 800 million publicly-indexable Web pages. However, unlike books in a traditional library, Web pages continue to change...