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102
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JTAER
2010
14 years 8 months ago
2010
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
LR
2010
14 years 8 months ago
2010
MANSCI
2010
14 years 8 months ago
2010
111
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MLDM
2010
Springer
14 years 8 months ago
2010
Springer
Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (`churn') at their convenience and without notification. This mak...
110
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PROMISE
2010
14 years 8 months ago
2010
Background: Defects are related to failures and they do not have much power for indicating a higher quality or a better system above the baseline that the end-users expect. Nevert...