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WWW
2010
ACM
15 years 11 months ago
Using landing pages for sponsored search ad selection
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
MM
2005
ACM
164views Multimedia» more  MM 2005»
15 years 9 months ago
Automatic discovery of query-class-dependent models for multimodal search
We develop a framework for the automatic discovery of query classes for query-class-dependent search models in multimodal retrieval. The framework automatically discovers useful q...
Lyndon S. Kennedy, Apostol Natsev, Shih-Fu Chang
WWW
2010
ACM
15 years 11 months ago
CETR: content extraction via tag ratios
We present Content Extraction via Tag Ratios (CETR) – a method to extract content text from diverse webpages by using the HTML document’s tag ratios. We describe how to comput...
Tim Weninger, William H. Hsu, Jiawei Han
SIGIR
1998
ACM
15 years 8 months ago
Web Document Clustering: A Feasibility Demonstration
Users of Web search engines are often forced to sift through the long ordered list of document “snippets” returned by the engines. The IR community has explored document cluste...
Oren Zamir, Oren Etzioni
EMNLP
2007
15 years 5 months ago
Improving Query Spelling Correction Using Web Search Results
Traditional research on spelling correction in natural language processing and information retrieval literature mostly relies on pre-defined lexicons to detect spelling errors. Bu...
Qing Chen, Mu Li, Ming Zhou