The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz...
Record linkage, the problem of determining when two records refer to the same entity, has applications for both data cleaning (deduplication) and for integrating data from multipl...
The ability to deal with uncertain information is becoming increasingly important for modern database applications. Whereas a conventional (certain) object is usually represented ...
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
In the near future, mobile devices are expected to have a storage capacity comparable to today's desktop machines. As the amount of infomation grows, conventional search tool...