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CHI
2010
ACM
15 years 11 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
CHI
2010
ACM
15 years 11 months ago
The role of community and groupware in geocache creation and maintenance
Applications that provide location-based experiences are an increasingly viable design space given the proliferation of GPS-enabled mobile devices. However, these applications are...
Carman Neustaedter, Anthony Tang, Tejinder K. Judg...
CHI
2010
ACM
15 years 11 months ago
Knowing where and when to look in a time-critical multimodal dual task
Human-computer systems intended for time-critical multitasking need to be designed with an understanding of how humans can coordinate and interleave perceptual, memory, and motor ...
Anthony J. Hornof, Yunfeng Zhang, Tim Halverson
CHI
2010
ACM
15 years 11 months ago
A study of tabbed browsing among mozilla firefox users
We present a study which investigated how and why users of Mozilla Firefox use multiple tabs and windows during web browsing. The detailed web browsing usage of 21 participants wa...
Patrick Dubroy, Ravin Balakrishnan
CHI
2010
ACM
15 years 11 months ago
Visual vs. compact: a comparison of privacy policy interfaces
In this paper, we compare the impact of two different privacy policy representations – AudienceView and Expandable Grids – on users modifying privacy policies for a social net...
Heather Richter Lipford, Jason Watson, Michael Whi...