In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Applications that provide location-based experiences are an increasingly viable design space given the proliferation of GPS-enabled mobile devices. However, these applications are...
Carman Neustaedter, Anthony Tang, Tejinder K. Judg...
Human-computer systems intended for time-critical multitasking need to be designed with an understanding of how humans can coordinate and interleave perceptual, memory, and motor ...
We present a study which investigated how and why users of Mozilla Firefox use multiple tabs and windows during web browsing. The detailed web browsing usage of 21 participants wa...
In this paper, we compare the impact of two different privacy policy representations – AudienceView and Expandable Grids – on users modifying privacy policies for a social net...
Heather Richter Lipford, Jason Watson, Michael Whi...