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    MKTSCI
    2008
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    Online Auction Demand
    15 years 11 days ago
    Online Auction Demand
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    Song Yao, Carl F. Mela
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    MKTSCI
    2008
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    The Dissociation Between Monetary Assessment and Predicted Utility
    15 years 11 days ago
    The Dissociation Between Monetary Assessment and Predicted Utility
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    On Amir, Dan Ariely, Ziv Carmon
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    MKTSCI
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    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
    15 years 11 days ago
    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
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    Sandy D. Jap, Prasad A. Naik
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    MKTSCI
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    The Role of Targeted Communication and Contagion in Product Adoption
    15 years 11 days ago
    The Role of Targeted Communication and Contagion in Product Adoption
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    Puneet Manchanda, Ying Xie, Nara Youn
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    MKTSCI
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    Defensive Marketing Strategies
    15 years 11 days ago
    Defensive Marketing Strategies
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    John R. Hauser, Steven M. Shugan
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