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    MKTSCI
    2010
    79views more  MKTSCI 2010»
    Investigating Consumer Purchase Behavior in Related Technology Product Categories
    14 years 10 months ago
    Investigating Consumer Purchase Behavior in Related Technology Product Categories
    Download  faculty.chicagobooth.edu
    S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwa...
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    MKTSCI
    2010
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    The Sealed-Bid Abstraction in Online Auctions
    14 years 6 months ago
    The Sealed-Bid Abstraction in Online Auctions
    Download  www.anderson.ucla.edu
    Robert Zeithammer, Christopher Adams
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    MKTSCI
    2010
    89views more  MKTSCI 2010»
    Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
    14 years 6 months ago
    Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
    Download  marketing.wharton.upenn.edu
    Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
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    MKTSCI
    2010
    89views more  MKTSCI 2010»
    Customer-Base Analysis in a Discrete-Time Noncontractual Setting
    14 years 6 months ago
    Customer-Base Analysis in a Discrete-Time Noncontractual Setting
    Download  w4.stern.nyu.edu
    Peter S. Fader, Bruce G. S. Hardie, Jen Shang
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    MKTSCI
    2010
    95views more  MKTSCI 2010»
    Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
    14 years 10 months ago
    Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
    Download  people.mcgill.ca
    Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Ani...
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