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MKTSCI
2011

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Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

14 years 10 months ago

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Christophe Van den Bulte, Raghuram Iyengar

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205

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MKTSCI
2011

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Cross-Market Discounts

14 years 10 months ago

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Marcel Goic, Kinshuk Jerath, Kannan Srinivasan

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124

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MKTSCI
2011

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Opinion Leadership and Social Contagion in New Product Diffusion

14 years 10 months ago

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Raghuram Iyengar, Christophe Van den Bulte, Thomas...

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128

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MKTSCI
2011

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Brands: The Opiate of the Nonreligious Masses?

14 years 10 months ago

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Ron Shachar, Tülin Erdem, Keisha M. Cutright,...

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245

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MKTSCI
2011

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Online Display Advertising: Targeting and Obtrusiveness

14 years 6 months ago

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We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...

Avi Goldfarb, Catherine Tucker

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