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117
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WWW
2009
ACM
16 years 1 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
113
Voted
WWW
2009
ACM
16 years 1 months ago
Anycast-aware transport for content delivery networks
Anycast-based content delivery networks (CDNs) have many properties that make them ideal for the large scale distribution of content on the Internet. However, because routing chan...
Zakaria Al-Qudah, Seungjoon Lee, Michael Rabinovic...
97
Voted
WWW
2009
ACM
16 years 1 months ago
All your contacts are belong to us: automated identity theft attacks on social networks
Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
Leyla Bilge, Thorsten Strufe, Davide Balzarotti, E...
101
Voted
WWW
2009
ACM
16 years 1 months ago
Sitemaps: above and beyond the crawl of duty
Comprehensive coverage of the public web is crucial to web search engines. Search engines use crawlers to retrieve pages and then discover new ones by extracting the pages' o...
Uri Schonfeld, Narayanan Shivakumar
WWW
2009
ACM
16 years 1 months ago
A dynamic bayesian network click model for web search ranking
As with any application of machine learning, web search ranking requires labeled data. The labels usually come in the form of relevance assessments made by editors. Click logs can...
Olivier Chapelle, Ya Zhang