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WWW
2009
ACM
15 years 10 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
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WWW
2009
ACM
15 years 10 months ago
2009
ACM
We consider the problem of identifying the consensus ranking for the results of a query, given preferences among those results from a set of individual users. Once consensus ranki...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
The "algorithmic small-world hypothesis" states that not only are pairs of individuals in a large social network connected by short paths, but that ordinary individuals ...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Traditional information systems return answers after a user submits a complete query. Users often feel "left in the dark" when they have limited knowledge about the unde...