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117
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MKTSCI
2011
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MKTSCI 2011
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Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
14 years 5 months ago
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www-bcf.usc.edu
ic copy available at: http://ssrn.com/abstract=1629493 Marketing Science Institute Working Paper Series 2010 Report No. 10-102 Demystifying Disruption: A New Model for Understandin...
Ashish Sood, Gerard J. Tellis
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