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29
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WEBI
2009
Springer
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Internet Technology
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WEBI 2009
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Estimating Ad Clickthrough Rate through Query Intent Analysis
14 years 2 months ago
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www.mathcs.emory.edu
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
Azin Ashkan, Charles L. A. Clarke, Eugene Agichtei...
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