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124
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CORR
2010
Springer
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CORR 2010
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Selective Call Out and Real Time Bidding
14 years 12 months ago
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www.cis.upenn.edu
Display ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each ti...
Tanmoy Chakraborty, Eyal Even-Dar, Sudipto Guha, Y...
claim paper
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