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111
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WINE
2007
Springer
112
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Economy
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WINE 2007
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Personalized Ad Delivery When Ads Fatigue: An Approximation Algorithm
15 years 9 months ago
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theory.stanford.edu
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...
Zoë Abrams, Erik Vee
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