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WINE
2007
Springer
131views Economy» more  WINE 2007»
15 years 2 months ago
Maintaining Equilibria During Exploration in Sponsored Search Auctions
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
Jennifer Wortman, Yevgeniy Vorobeychik, Lihong Li,...