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CIKM
2011
Springer
13 years 8 months ago
Content-driven detection of campaigns in social media
We study the problem of detecting coordinated free text campaigns in large-scale social media. These campaigns – ranging from coordinated spam messages to promotional and advert...
Kyumin Lee, James Caverlee, Zhiyuan Cheng, Daniel ...
ECIS
2004
14 years 10 months ago
Leveraging wireless technology for mobile advertising
This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
Tawfik Jelassi, Albrecht Enders