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    2007
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    When Interactive TV Meets Online Auction: A Study On Factors Affecting User Adoption
    15 years 8 days ago
    When Interactive TV Meets Online Auction: A Study On Factors Affecting User Adoption
    Download  mitiq.mit.edu
    : This research has attempted to find the impact of information quality (IQ) and system quality (SQ) on users’ attitude to adopt the interactive TV based auction service. The pri...
    Jaeheung Yoo, Imsook Ha, Junkyun Choi
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