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    Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding
    15 years 10 months ago
    Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding
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    We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
    Yunhong Zhou, Victor Naroditskiy
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    WWW
    2008
    ACM
    155views Internet Technology» more  WWW 2008»
    Budget constrained bidding in keyword auctions and online knapsack problems
    15 years 10 months ago
    Budget constrained bidding in keyword auctions and online knapsack problems
    Download  www2008.org
    We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
    Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Luko...
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