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WINE
2007
Springer
124views Economy» more  WINE 2007»
15 years 2 months ago
Cost of Conciseness in Sponsored Search Auctions
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
Zoë Abrams, Arpita Ghosh, Erik Vee