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130
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CORR
2006
Springer
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CORR 2006
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Budget Optimization in Search-Based Advertising Auctions
15 years 3 months ago
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www.site.uottawa.ca
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
Jon Feldman, S. Muthukrishnan, Martin Pál, ...
claim paper
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