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243
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SIGECOM
2011
ACM
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ECommerce
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SIGECOM 2011
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The role of social networks in online shopping: information passing, price of trust, and consumer choice
14 years 6 months ago
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cs.stanford.edu
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec
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