93
Voted
IJCAI
2007
15 years 2 months ago
2007
Machine learning for predicting user clicks in Webbased search offers automated explanation of user activity. We address click prediction in the Web search scenario by introducing...
109
Voted
WSDM
2010
ACM
15 years 10 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...