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WWW
2009
ACM
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Internet Technology
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WWW 2009
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How much can behavioral targeting help online advertising?
16 years 4 months ago
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www2009.eprints.org
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
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