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121
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KDD
2009
ACM
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Data Mining
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KDD 2009
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Seven pitfalls to avoid when running controlled experiments on the web
16 years 3 months ago
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exp-platform.com
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
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